There are four easy ways to improve your brand awareness. But before we get into that, let me first define what brand awareness actually is.

What is Brand Awareness?

Brand awareness is the level of consumer consciousness of a corporation . It measures a possible customer’s ability to not only recognize a brand image, but to also associate it with a particular company’s product or service.

Brand awareness is best spread through both inbound and outbound marketing efforts. When competition in an industry is high, brand awareness are often one among a business’s greatest assets.

Brand Awareness Example

Here is one of the oldest brand examples people have used for decades:

What is the first word that comes to mind when you hear the word "SODA"?

I'm guessing you got it correct! If you said Coke or Pepsi?

 These brands have been around the world for over 100 years!

There is a lot to learn from them and study their brand awareness strategies they have used and are still using till this day.

So let's begin with brand awareness improvement #1

BRAND PARTNERSHIPS

GoPro & Red Bull

GoPro doesn't just sell portable cameras, and Red Bull doesn't just sell drinks for fuel. Instead, both have established themselves as lifestyle brands, a lifestyle that is action-packed, adventurous, courageous, and typically somewhat extreme in particular. These shared values make them, particularly those surrounding action sports, a perfect pairing for co-branding campaigns.

GoPro equips athletes and explorers from around the world with the equipment and funding to capture items such as races, stunts, and action sports activities on film from the viewpoint of the participant in order to make the relationship work. At the same time, to run and sponsor these activities, Red Bull uses its experience and prestige.

“GoPro camera technology is allowing us to complement the programming by delivering new athlete perspectives that have never been seen before,” said Sean Eggert, Red Bull’s director of sports marketing. The collaboration allows exclusive GoPro content to enhance both companies’ growth.

Brand Awareness Improvement #2

What is P2P Marketing?



The best type of marketing a company can receive is peer-to-peer endorsements. It is an organic way for knowledge to be distributed.

People nowadays worry more about what others are thinking about a brand. When it comes to goods and services, they pay more attention to the' voice of the consumer'. The message of the brands is not taken at face value anymore.

Here's some market research data:

P2P Example

When a business sends an email or SMS to its clients, asking them to recommend the company or the company's goods to their friends is an example of a Peer to Peer marketing strategy. It is common for clients to be offered something in return for engagement and conversions to be triggered.

P2P Strategy

A business must first position its customers and their experience with everything they do in order to succeed with P2P. The explanation for this is that only anything they feel is worth recommending would be recommended by clients. A business must also ensure that its current customers are pleased - or, ideally, more than satisfied - in order to attract new clients.



Focusing on customer service and creating authentic and long-lasting customer relationships is important to P2P marketing success.

Brand Awareness Improvement #3

Social Media Leverage

What is Social Media Leverage?

Social media is crucial because it lets you meet, nurture, and connect with your target audience, regardless of their venue. If a company can communicate with its audience through social media, it can use social media to generate brand recognition, leads, sales, and revenue.

Here's 6 Benefits of Social Media You Can Take Advantage Of:



MAIN POINT

Social networking has many advantages with a bit of preparation and daily management, including saving cash, growing leads, customer support, brand recognition, business-to-business marketing and managing your online credibility. Contact us if you are not using social media to learn how you can better use it to boost the success of your brand.

Brand Awareness Improvement #4

Use Info Graphics!

What are info graphics?

An infographic (or information graphic) is, according to the Oxford English Dictionary, 'a visual representation of information or data.' 

But something a lot more precise is the meaning of an infographic. 

An infographic is a set of imagery, graphs, and minimal text that provides a summary of a subject that is easy to understand.

We are giving away free infographics template



AVAILABLE IN PSD

Why Use Infographics?

Infographics are a means of visual communication intended to catch the attention of your audience and keep them engaged in content that is more factual and complex. The combined use of both data and graphics typically describes infographics, although they can take several forms, including:

Graphs   |  Pie charts   |   Bar charts   |  Editorial infographics  | Timeline infographics

Whatever the form, infographics, enhanced by icons, forms, colors, and other visual elements, use minimal to moderate amounts of text. What style you create depends on the material that you want to show.

3 Reasons to Use Infographics in Your Content

1. Infographics Quickly Digest Complex Information

One of the main reasons for using infographics is that they make it easier to grasp complicated data. Many blogs exist solely to educate their users about certain topics, but it can also be difficult to digest long 'walls of text'.

This is when it comes to the influence of infographics. 60,000 times faster than text, the brain absorbs visual information, so using this kind of material helps you to communicate important information in understandable bits. In other words, lines and lines of comprehensive details would not be enjoyed by most readers, as it can be confusing and less understandable.

This is particularly important if you're trying to lower the bounce rate of your web. If they only connect with a single page on your web, a reader 'bounces' and then exits before clicking on any links or consuming any other content.

A high bounce rate may be an indicator that something needs to improve on your web, such as your present approach to content development. Taking a more visual and reader-friendly approach will inspire your readers to stick around if your number-filled blog posts scare visitors away.



2. They will improve your efforts for SEO

3. Increase awareness of your brand

Finally, sharing your infographics regularly will also help create awareness of your brand. Three times more than any other form of content, infographics are posted on social media, making them an excellent tool to get your name out there and let individuals know what you stand for.

Within the infographics themselves, you can easily provide important details about your company, such as your logo, website address, and any relevant social media accounts. Showing this data will increase your traffic by at least 12 percent, as many of those interested in your infographic may want to find out more.

The use of infographics goes beyond just telling people what your brand has to sell, it explains them. Around 65% of individuals are visual learners, so this can also be a much more productive way to spread the word.

Do you want to create your own infographics for FREE?

What is Venngage?

Venngage empowers you to easily create infographics, presentations, social media posts and other visual designs with thousands of customizable templates, charts, icons and design elements. With a few clicks, anyone can create beautiful visuals for their business, organization or school.

Venngage's mission is to make design accessible and to change the way the world communicates. We cater specifically to your unique design needs and offer thousands of professional templates including infographic, report, flyer, poster, presentation, white paper, resume, and social media templates!

If you need help and want us to create custom infographics for you >> Call Us!

Conclusion

Brand Awareness represents a brand name's success and is a deciding factor in buying decisions that arise in different contexts. In e-commerce, brand awareness plays an especially important role, since the consumer can not manage and analyze the goods.

Here is a summary list of the 4 easy ways to improve your brand awareness:



1  Brand Partnerships

2  P2P Marketing

3  Social Media Leverage

4  Use Infographics

Brand recognition is a great tactic that can have a huge effect on the marketing activities, customer understanding, and sales. Follow these brand awareness-building strategies and you will find yourself with a loyal audience that recognizes your brand among rivals, chooses your products over and over again, and suggests that their friends and family do the same.